PopConcrete is the collaborative initiative of the Järvelä brothers. Sami and Jouni are very familiar with the potential of concrete, having grown up helping their father with his concreting business. Sami's experience as a carpenter combined with Jouni's training as an industrial designer has established a strong venture and a bold take on the products we interact with every day. Exploiting this brilliant media that surrounds us, PopConcrete strives to express the character and qualities in each material to shape a product. A product that is dynamic, a product that has pop.